What is the reality of owning a holiday cottage in the UK?

This is the daily blog of Alan Davidson who lives in Whitby North Yorkshire. My main hobby is search engine optimisation.  I live in Bradford and also Whitby. My Whitby Holiday Cottage http://www.endeavourcottage.co.uk/ My CCTV and Security Alarm installation companyhttp://www.adalarms.co.uk/ I am Sir Roger Moore's Web manager, his official site http://www.roger-moore.com/ and at Sir Roger's forum you can ask the man himself a question each month http://www.roger-moore.com/cgi-bin/index.cgi Read more from this author

Well I’ll tell you because I own one and I’m currently trying to buy a second one even though we are experiencing quite a downturn in the global, economy at the time of writing.

To put it quickly and bluntly it’s like every other business in the world, it’s only successful if you’re willing to put the hard-working to make so.
I bought my first holiday cottage in October 2007 just as we were about to enter the recession and obviously because of that I paid much more than I would have done if I had waited because prices were going to plummet that nobody knew just at that moment in time as I was purchasing a property. A couple of months later the banks were collapsing and it was completely different world.

But looking on the positive aspects of the business venture, because I’m not independently wealthy I had to make sure that as much as possible my cottage occupancy will pay the mortgage and all the other related bills.
I’d dabbled in web design and various other aspects of the Internet but had never deeply gone into search engine optimisation subject, which is the process of getting your website high up the listings so, it can achieve more traffic. But I quickly realised that if I needed to market my property on the Internet efficiently and without the extremely high cost of paper advertising I needed to understand the subject quickly and efficiently.

So probably the most beneficial aspect of the whole thing has been I’ve learnt this subject quite deeply and it’s helped me to make sure my holiday cottage occupancy rate is well over 90% throughout the entire year. In fact I’m now at the point where I’m ready to buy a second cottage when prices are at the lowest they have ever been and there are even rumbles of a second dip in the UK economy and problems globally in the financial markets.
You might think that this is a little risky but I truly think that because I’ve set up such a network of Internet traffic and my website receives such good volumes of potential customers I’m even starting to like cottages for other owners and starting my own holiday letting agency in Whitby.

Through the process of search engine optimisation I have also applied it to my main business website which is about installation of CCTV and security alarms, which is my bread and butter business that I’ve been involved in for almost 30 years.
So whether it’s harder letting or whatever the business if you need more customers my advice to you would be too immersed yourself in search engine optimisation and treat this as an important extension of your business.

Whitby Holiday Cottages for self-catering accommodation

If you fancy a short break take a look at our Whitby Cottages

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